Strategy Consulting

We work on strategic and creative storytelling projects in the science and health space.

  • Getting the job done

    Creating high-quality multimedia content

  • Newness

    Building innovative editorial products

  • Performance

    Increasing reader interest & engagement

  • Price

    Affordable for niche groups

  • Accessibility

    Making it easier to find & hire writers/editors

  • Risk reduction

    Opportunity to try things out/pilot before committing

  • Customise

    Creating a similar product customised for a different audience

  • Cost reduction

    Making editorial operations cheaper & more efficient, crowdsourcing content

Felicity Nelson, Frogs and Stars’ Company Director, has experience crafting stories from highly technical information for a range of specialist and general audiences. She has designed marketing campaigns, written materials, websites, social media campaigns, webinars, podcasts and magazines. She has worked closely with a range of stakeholders, including CEOs, managing editors, general practitioners, rheumatologists, dermatologists, oncologists, allergy & respiratory physicians, researchers, corporate lawyers, publishers and editors. As a former COO at a media startup, Felicity has experience recruiting, training and managing creative teams. - felicity.nelson@frogsandstars.com

Cecilia Kwong, Consultant, splits her time between editing medical and science stories and stage managing major theatre productions with Opera Australia. During the COVID-19 pandemic Cecilia pivoted into editorial, working as a Clinical Content Producer at a magazine for medical professionals called The Medical Republic. In this role, she worked closely with a range of experts to produce longform clinical stories for general practitioners, rheumatologists, allergy and respiratory specialists and oncologists. She has a Bachelor of Arts and a Bachelor of Science from The University of Sydney with majors in History and Philosophy of Science and English, and a Bachelor’s Degree of Fine Arts (Technical Theatre and Stage Management) from the National Institute of Dramatic Art. - cecilia.kwong@frogsandstars.com

experience

  • Longevity Magazine

    Felicity Nelson and Cecilia Kwong are helping to develop Longevity magazine, a CLC Creations product, that is launching this year. Cecilia is taking on the role of Science Editor and Felicity will act as the Managing Editor.

    https://www.clcreations.com.au/coming

  • Strategic Partnerships Manager, Pint of Science Australia

    As a member of the national leadership team, Felicity develops relationships with strategic partners to help finance and support an annual science festival involving 200 researchers across 12 cities. Felicity also consults on policy and strategy, including developing and editing the Mission Statement.

  • #UniteToFight2024

    Creating an editorial strategy for publicising an international conference on long covid and ME/CFS.

  • The Fathering Project

    Writing a Communique for government based on the recommendations and outomes from the inaugural Fathering Summit on 14 March 2024.

  • Centre for Evidence and Implementation

    Running a workshop on how to effectively promote conferences using social media.

  • Nature

    Editing Nature’s weekly Cancer Briefing newsletter for scientists, and writing news stories for a global audience.

  • Healthed

    As an external strategy consultant, Felicity worked with the CEO and Head of Marketing over six months to substantially grow the editorial team and launch a data journalism arm of the business, including recruiting and onboarding a specialist data analyst, a managing editor, GP editors and a team of freelance medical writers.

  • The Medical Republic

    As COO of a publishing company based in Sydney, Felicity helped lead a team of around 20 people to deliver high-quality journalism to Australian doctors. Felicity was the lead product developer for several profit-generating new ventures, and hired, trained, managed and mentored employees to carry these projects forwards. This project work included launching a podcast, a webinar business, a live covid blog, a magazine for oncologists and a magazine for dermatologists. Felicity also oversaw the development and training of several specialist magazine editors and a new managing editor.

  • Guardian Australia

    Writing exclusive health stories (co-published with The Medical Republic).

  • Veritasium

    Script writing for Veritasium, a science history YouTube channel with 11 million subscribers.

  • Oncology Republic

    Felicity led the launch of a new magazine for Australian oncologists. She was involved in stakeholder engagement, editorial board recruitment, vision and strategy, web development, story idea generation, feature writing and project management. Felicity also spent a month training an experienced clinical editor to replace me on this magazine so she could focus on launching Dermatology Republic.

  • ScienceAlert

    Writing quick turn-around news on popular science for a consumer audience.

  • Dermatology Republic

    I recruited an editorial board and designed an interactive ‘Coming Soon’ page to advertise this project. I oversaw the development of the website.

  • Rheumatology Republic

    As Associate Editor for Rheumatology Republic, Felicity produced a print magazine and fortnightly newsletter for Australian rheumatologists. Felicity worked with Dr Irwin Lim, our rheumatologist editor, to create workflows that fitted around his busy schedule so the magazine could benefit from all his insights. Felicity attended international conferences for rheumatologists in Madrid and Chicago and interviewed leading doctors on their research and expertise. Felicity recruited, mentored, briefed and edited the work of a team of freelancers. She also spent three months recruiting and training my replacement so she could focus on launching Oncology Republic.

  • Lawyers weekly

    In this role, I wrote news and feature for a daily e-newsletter and monthly print magazine for commercial lawyers.

  • Allergy & Respiratory Republic

    Editing an online and print publication for allergists, respiratory physicians and immunologists.

  • Northern Australian Fishing and Outdoors Magazine

    In this role, Felicity wrote features on tropical wildlife biology for an audience of fishermen.